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The Online Gallery Relationship Between The Artist and Customer

Selling art in today's changing economic climate has made many artists become much more business savvy. In-store galleries are closing their doors and others are downsizing and/or moving online entirely. Customers who decide to buy art like getting to know the artist, and there is no better place to meet than in the artist’s own studio. When that is not possible the online gallery can be a wonderful substitute. Art collectors and art enthusiasts from all over the globe are turning more to online galleries than in previous years.


With so many social media platforms available, more customers are buying directly from artists. Art enthusiasts buy for many different reasons such as emotion, investment, trade, or possession. Successful artists know what motivates collectors and art fans to buy their art pieces. Regardless, of what the motivation is, they all want to connect to the artists.

Taking an in-depth look at yourself as an artist, and answering the tough questions of your journey to become an artist, is a good place to start. Sometimes, an artist’s story is just as important as art. How did you become an artist? How did you develop your particular style? What inspires you? A collector likes this and will fall in love with your artwork once they witness your genuine passion and expertise. Some collectors care about social status, in this case, show them your client list and display history. All this information you should have ready in the event the situation arises.

Buyers want to live with the art and appreciate it continually. When you come across a motivated collector, find out what they loved about the art piece, keep in touch, and introduce them to similar pieces.

Finally, a gallery should assist an artist in accomplishing their vision. The gallery should also stress the importance of the artists online profile.The profile needs to include interviews, articles, a biography, website link, or videos to help promote the artist to the local and global art community. The artists profile, in essence, invites the customer into the artists online studio. Once this connection is made with a buyer, the artist can expect a long term sales relationship.